SEO Abbotsford · Real estate agents
SEO for real estate agents in Abbotsford: win the searches with a name on them.
The big listing portals take most of the first page for “homes for sale” searches, and no agent is going to out-rank them. The searches an agent can win are the ones with a name attached: the agent’s own, a neighbourhood’s, a question only a local would answer. Here is how we would spend an agent’s first few hundred dollars a month.
The searches an agent wins or loses
“realtor abbotsford”, “real estate agent abbotsford”, “[your name] realtor”, “abbotsford realtor reviews”, and the neighbourhood searches: “homes in auguston”, “eagle mountain abbotsford”, “clearbrook houses”. The portal pages win the generic listing searches. The agent searches and the neighbourhood searches are open, and they are decided by the Google listing, the reviews under it, and whether there is a page that genuinely knows the area.
A real estate agent’s Google Business Profile competes in a map pack like any business, with one difference: the reviews carry more weight than usual, because a house is the biggest thing most people buy and the stars are the first thing they check.
What we would do first for a real estate agent
Reviews and the profile. Review Management at $99 a month puts every new review in front of you the day it lands with a reply drafted for approval, and handles the ones that break Google’s rules. Local SEO at $99 sets the profile up properly, which for an agent means the right category, the brokerage handled correctly, and photos of you rather than stock houses.
Then neighbourhood pages that only a local could write, aimed at the terms on your chart: the $199 Local Content plan, two a month with tracking included, so “auguston homes” has a page that talks about the school, the hill and the drive to Highway 1, and the chart shows whether it is working. Later, more social than a tidy page; the listings feed on Instagram comes after the reviews are flowing.
The order above is the same one we give every kind of business on the what works for your business page, and the four services are on the services page with their prices.
Questions people ask
Can you rank me for “abbotsford homes for sale”?
Honestly, no, and we would not take the money for it. The portals hold that page. We will show you on the evaluation which searches are open to an agent and where you stand on them today.
Does my brokerage’s site count?
It helps the brokerage. Your own listing, your reviews and a page under your own name are what a client searching for you finds. We work on those.
How many terms should an agent track?
The fifteen in the $79 plan are usually plenty: your name, the agent searches, and a neighbourhood or two you actually farm. More at $4 a month each if you work several areas.
Free evaluation
Tell us the business. Within two business days our team sends you a short written evaluation: your website, your Google Business Profile, your reviews, and where you rank for the searches you want to win, against whoever is ahead of you. Then what we’d do first, with the price next to it. No obligation, no follow-up sequence.